Uses of email marketing as a customer loyalty strategy
Today I'm going to talk to you about email marketing as a customer loyalty strategy , as well as for suppliers and partners, among other categories.

The importance of using email marketing as a loyalty strategy
Historically, email marketing has been one of the most popular tools in the marketing world for reaching new and existing customers.

The importance of using email marketing tools not only to attract new customers (which is quite difficult), but also to retain new ones, becomes fundamental when we understand that our cost of acquiring a new customer (through any channel we can think of) is two or three times higher than that of generating new sales with those who have already chosen our products or services in the past.

What is loyalty?
To clarify, let's first define what loyalty is.

Wikipedia: “Loyalty is a marketing concept that designates the loyalty of a customer to a  specific brand , product or service, which they purchase or use on a continuous or periodic basis.

Loyalty is based on turning each sale Croatia Email Database into the beginning of the next. It seeks to establish a stable and lasting relationship with the end users of the products you sell. A loyalty plan should demonstrate three "Cs": attract, convince, and/or retain.  Some of the best-known loyalty plans are points programs for airlines, hotels, credit cards, debit cards, supermarkets, etc.

That said, we assume we'll work with existing clients, current suppliers, or strategic partners with whom we want to build a long-term, loyal relationship.

Customer loyalty : to increase the number of repeat sales each customer makes. In other words, we don't want to just sell to the customer once; we want them to buy each new product or acquire different versions of our services without the slightest resistance, convinced that we are their only option.
Supplier loyalty : By building a close relationship, we can demonstrate how much we value them as a supplier and their products or services, thereby obtaining preferential treatment and discounts as some benefits.
Loyalty of Partners or Strategic Partners : in this case, we seek the same as in the previous one: to strengthen relationships, strengthen their businesses so that they strengthen ours, and seek to carry out massive joint actions that allow both to benefit from the public's loyalty to the other.
Benefits of email marketing as a loyalty strategy
In any case, email marketing plays a very important role as a loyalty strategy. First, because of its very low cost , which allows us to reach thousands of users for very small amounts of money or even for free.

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